All babies cry, some more than others.  It’s important to have a Crying Plan that you (or anyone watching your baby) can follow when the crying starts.

The Period of PURPLE Crying is a way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development. It is confusing and concerning to be told your baby “has colic” because it sounds like it is an illness or a condition that is abnormal. When the baby is given medication to treat symptoms of colic, it reinforces the idea that there is something wrong with the baby, when in fact, the baby is going through a very normal developmental phase. That is why we prefer to refer to this time as the Period of PURPLE Crying. This is not because the baby turns purple while crying. The acronym is a meaningful and memorable way to describe what parents and their babies are going through.

This program is made possible due to grants from Palmetto Dunes Cares and the Junior League of Beaufort.